![](https://artsquarelab.net/wp-content/uploads/2024/05/Screenshot-2024-05-29-at-16.13.07-1024x683.png)
The second edition of the Touch Base program has started in Social Business Incubator – SBI and we are happy to guide th participants through the problem-fit phase! We are excited to follow the developments of all the projects that aim to answer social or environmental challenges in Luxembourg and beyond.
But having an idea is not enough! Using customer journeys and defining personas of the customers AND the beneficiaries allow the entrepreneurs to understand the reality and therefore validate their solutions. That cannot be done without interviews and making sense of the collected data.
We wish all the projects the best of luck!