Is Design Thinking just a buzzword made into an elusive recipe or something else? What was gained or lost in this process? during last meet up, our guest Luis Quental Pereira offered us sprint through the historical perspective: from the constant attempts of design to be considered strategic and to be the center of corporate strategies, giving birth to design management in the 80’s. To the perfect storm where design management met the social sciences to start being called user- centred design (UCD).
It was a great discussion among professionals from various backgrounds!
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