During this 8-hours Customer Journey Mapping course we will put our hands on visualisation of the experience the user has with a service. Is the map itself a fancy deliverable or rather one of the empathising tools that allows us to advocate for the customer? What exactly do we want to visualise with the map, what kind of data we need to gather in advance?
The program will cover the 4 steps:
- Why to map a customer journey? intro to Service Design context (and having a short look into other flow diagrams like Value Stream maps)
- Customer Journey Map & Co: what tools helps us to recreate and improve customer experience? toolbox review
- Case study and exchange of practice
- Transfer to our working realities: what to do with the Customer Journey Map?
The participants will use the common case to understand the idea behind the process, will practice skills need to create the map and use it efficiently as well as raise issues they encounter with using similar tools in their working context.
Who is it for:
– service and product innovators, project managers, marketing team members, UX designers, experience designers
– coming from: corporates, start-ups, NGOs, public sector..
– eager to learn, experience, share, test!
Who are the facilitators:
Magdalena Jakubowska: I am dedicated to develop memorable user experiences using design research, co-creation and prototyping. Since 2010 I design and facilitate adult learning experiences following human-centred methodologies like Design Thinking.
Piotr Gawel: I am a social psychologist passionate about creativity and social innovation. I am addicted to creative energy of co-creation!
Veronika Ondrikova: I am a service design professional who always knew that the creative career will be my future. I embrace Design Thinking to create innovative solutions that work for people.
Logistics:
Where: Art Square Lab, Luxembourg City
When: 18th October register here
Investment:
Full price 375 euro (plus VAT) covers:
- Training materials
- Certificate
- 2h online consultation of Design Thinking facilitator (to be implemented up to 2 months after the Training)
- Snacks and drinks
Art Square Lab est agrée par le ministère de l’Economie en tant qu’organisme de formation professionnelle continue.
Art Square Lab is accredited by the Ministry of Economy as a Professional Training organisation.
Terms and conditions:
Max number of people is 8.
A minimum of 4 people to run the course.
We will notify and refund you if this event is cancelled.
No refund for withdrawal within 24 hours of the workshop date.
50% refund for withdrawal within 7 days of the workshop date.
Tickets are transferable to other people but not to other courses.
You want to know more? Write me for more details magdalena@artsquarelab.net
In Art Square Lab we love to create with people. We are curious because we believe that business value does not have to be “invented”. It can be “listened-out” of the user.