We are happy to manage to travel to Eindhoven for our annual “pilgrimage” to see the Dutch Design Week 2021! Best place to be to observe how the world is changing so we come back full of inspirations!
“Together, we explore how design can foster our future cities, where collective ownership, fluid identities and nature will thrive.”(DDW)
Here our main findings:
- This year show is definitely more radical when it comes to the solutions the designers suggest for Mother Earth and the ways we manage its resources. Our resources! It is time to take responsibility and acknowledge our connection from the nature. The state of urgency is visible in searching for new building materials, alternatives to plastic, testing new fabrics in fashion industry, rising awareness about food waste we produce and others, sharing and circular solutions . Cultivating imagination focusing energy to act smart, questioning where is “enough” in our personal and public spaces. Most of the solutions are not new but how can we scale them? are we closer to adapting them in our life?
2. Sustainable living in the city does not have to be disconnected from nature, but certain solutions need different approach to the community and sharing. Can you imagine to plant a tree on your balcony?:) If we want to change the world as an individual, we have to stop thinking as individuals (N.Klein). Development of the community projects in urban and rural spaces where we are not only consumers but also producers is visible in multiple design ideas presented during the show.
3. Less consumption. But how to resist the 3 Euros T-Shirt? Understanding of the production process and some dirty elements of the supply chain can make us guilty but is that enough to change our attitude? Young designer Alice Watel found out that in order to keep global warming under 1.5 degree we should consume a max. 1kg of textile per person per year (while the average is 10kg). Her story titles 1kg of Textile can be followed on Instagram (@1kgoftextile) where she collects examples of how people can reduce their clothes consumption today.
We can start with our fashion confession:) in a Fashion Confession Booth by #fashionconfessionboth by Fashion for Good.
4. Less consumption. Again. Talking about food waste, healthy food and food production.