Design Thinking Coach Training

The long term Design Thinking Coach Training is designed especially for those interested in moderating Design Thinking processes in their daily work.

During the course, you will have a chance to work concretely on selected case study: plan and conduct the user-research, define the problem, ideate, prototype solutions and test the prototypes with the end users. The whole process will be supervised by Service Designers working in the field.

During this 60- hours course you will: 

  • Understand the needs of your end-users with tools of ethnographic user-research (observations, interviews, culture probs, card sorting, etc)
  • Analyse the collected data, define the exact challenge and turn insights into opportunities
  • Boost your creativity and break the blocks you/your team face for structured idea generation (divergence/convergence tools)
  • Get into early and fast prototyping as well as testing methods that will help you reduce risks and accelerate organisational learning.
  • Generate a new Business Model for your service

Why do we do it?

Our goal is to give you the possibility to experience firsthand how the Design Thinking process works. Therefore, during each session, we will use specific tools and methods of Design Thinking to explore and solve a  real challenge. After this course, you will have a concrete understanding of Design Thinking, that will enable you to apply it again and again in your daily work.

Overview of the Program:

This is a 60h-program: three 2-days workshops and 12 hours of mentoring.

WE 1: 12-13th October, Saturday & Sunday 9.00-17.00 (16h) 

  • Intro to Design Thinking as user-centric approach
  • Presentation of Case+ group divisions 
  • Stakeholders and ecosystems map 
  • Intro to user -research tools
  • Defining design challenge: hypothesis 
  • Plan your user-research: online and offline research wall preparation; practicing of 12 selected tools
  • Desk research (incl. ethnographic desk research)
  • Preparation of proto-personas, interviews grid and observations plans, recruitment of users

MENTORING SESSION: user-research check (4h- date to be agreed with the group) 

WE 2: 7th-8th November, Thursday-Friday 9.00-17.00

  • Sense-making: analysis of the collected data 
  • Insights and Validation of hypothesis 
  • Defining the Challenge 
  • Idea Generation 
  • Defining Low-fi prototype and planning experiment 
  • Testing plan and recording the feedback

MENTORING SESSION: user-testing and planning second iteration (4h) 

WE 3: TBD, Saturday & Sunday 9.00-17.00 (16h) 

  • Implementation of the feedback and building MVP 
  • Generate Business Models for selected and tested MVP
  • Prepare the Pitch for internal buy-in (e.g investment Committee)
  • Scaling: how to implement change in the organisation 
  • Agile mindset
  • Presentation of cases from various industries 

MENTORING SESSION: challenges of implementation of the new service (4h)

Who is it for?

– professionals from all the industries: service and product innovators, project managers, marketing team members, UX designers, learning facilitators, educators…

– coming from: corporations, start-ups, NGOs, public sector..

– eager to learn, experience, share, test…and transfer the knowledge to their organisations.

Admission criteria: 

The participants will be selected based on the description of the concrete case in their organisation where Design Thinking could be applied in nearest future. The case should describe the current situation and the direction in which the situation should be improved. Ideally the selected idea has a string sponsorship in the organisation of the participants, with high chances for future implementation.

The participants representing various industries are invited to apply.

Who are the facilitators?

Piotr Gawel – Psychologist, facilitator, Service Designer

Magdalena Jakubowska – Adult Learning facilitator, Design Thinking facilitator

For particular parts of the course, we will collaborate with guest facilitators from Luxembourg and abroad.

become Design Thinking Coach with us


Art Square Lab,

48 Avenue de la Liberté,

1930 Luxembourg City

When: this course is composed of 3 parts: 

Part 1: 12-13th October

Part 2: 7-8th November

Part 3:  TBD with the participants

The mentoring sessions (3 x 4h) will be agreed with the participants (“on demand”)


Full price 3300 EUR (+ 17% VAT= 3861 EUR) 

Early bird: 2200 EUR (+17% VAT = 2574 EUR) registration until 7th October here  

If you are student or currently unemployed  – please contact us for information on your discount. 

Remember that…

Art Square Lab is accredited by the Ministry of Economy as a Professional Training organisation/Art Square Lab est agrée par le ministère de l’Economie en tant qu’organisme de formation professionnelle continue.

Maybe your employer will accept this training as part of you professional path?

What is included in price? 

  • Training materials
  • Certificate
  • free ticket to Luxembourg GovJam (19-20th October)
  • Snacks and drinks
  • Good atmosphere!

Terms and conditions:

  • Max number of people is 8.
  • A minimum of 4 people to run the course.
  • We will notify and refund you if this event is cancelled.
  • No refund for withdrawal within 24 hours of the workshop date.
  • 50% refund for withdrawal within 7 days of the workshop date.
  • Tickets are transferable to other people but not to other courses.

You want to know more? Write me for more details or call me at 00352 691 307 400

In Art Square Lab we love to create with people. We are curious because we believe that business value does not have to be “invented”. It can be “listened-out” of the user.