Customer experience in times of crises: Understanding your clients better.

Why it’s so important to focus on your customers’ needs and expectations – especially in times like these?

Possibly like never before, companies need to adapt to rapidly changing circumstances. Customers aren’t buying, internal budgets are cut, shops, bars and restaurants have to close and organisations have to adapt to new ways of working across teams. Retaining existing customers is more important than ever but identifying new opportunities and preparing for potentially new customers is very important too.

Personas, stakeholder maps, and journey maps are handy tools for understanding where you are, where you want to go in the long-term…and where you might need to go in the short-term. They help you to understand the current strengths and weaknesses of your service, and decide what you need to do now to retain your customer base.

Stepping into your customers’ shoes to understand their needs, goals, attitudes, and pain points. will help you to design your new digital strategy. 


  • Introduction to user personas: Benefits and Goals
  • Creating Customer Personas:
    • Definition, Goals, Examples and Online tools
  •  Customer Journey Maps:
    • Definition, Goals, Examples and Online tools


  • First session (4h):   Input, virtual workshops and presentation on Zoom plateform 

After this first workshop participants create personas and prepare customer journeys maps with their team members for their business

  • Second session (4h) : presentation of the projects, feedback and iteration on personas and customer journey; implementation plan in the organisation, across the silos
Timing:   8hWhen:  14.07 and 15.07, 16.00-20.00
Language: FR
Price: 400 EUR (+ VAT)  register here
Timing:   8hWhen:   09.09 and 10.09 9.00-13.00
Language: EN
Price: 400 EUR (+ VAT)  register here

What Digital Competences will you improve?

Developing digital content

Integrating and re-elaborating digital content, UX -research skills

Tools: Zoom, Mural, Jamboard, Smaply

Remember that …

Art Square Lab est agrée par le ministère de l’Economie en tant qu’organisme de formation professionnelle continue.
Art Square Lab is accredited by the Ministry of Economy as a Professional Training organisation.

Maybe your employer will accept this training as part of you professional path? 

What is included in price? 

  • Training materials
  • Certificate 
  • Good atmosphere!

Terms and conditions:

  • Max number of people is 8.
  • A minimum of 4 people to run the course.
  • We will notify and refund you if this event is cancelled.
  • No refund for withdrawal within 24 hours of the workshop date.
  • 50% refund for withdrawal within 7 days of the workshop date.
  • Tickets are transferable to other people but not to other courses.

You want to know more? Let’s talk or What’s app: 00352 691 307 400 

In Art Square Lab we love to create with people. We are curious because we believe that business value does not have to be “invented”. It can be “listened-out” of the user.